Tuesday, January 28, 2020

Ordering System Essay Example for Free

Ordering System Essay Introduction There are many approaches to guarantee that a business can achieve success. Among such business are the printing press and one of the approaches is ordering process.   Ordering is the process of arranging orders of customers. The way of handling the process should be swift and organized to attain satisfactory services. Printing press has spread and evolved almost in every country and around the world bringing its name in the business industry.  However, considering that printing press require funds, there is a need that there is an effective and reliable ordering system. In most cases printing press has the traditional ordering system or the manual. These are some which have employed the automated ordering system to ameliorate effectiveness and efficiency. At Southern Negros Printhaus employs the ordering services. However, it is manual system. It is therefore desired by the researchers to develop computerized ordering system for the said printing press to help improve it service and management. System Description An ordering system designed for Southern Negros Printhaus that provides templates on different types of paperwork allowing customers to choose desired designs and forms with an efficient automated ordering process for better services. System Objective The proposed system aims to provide automated ordering system that functions on computerized recording of transactions. Also intends to provide sample templates for wide customer’s selection. System Purpose The proposed system aims to deliver enhanced service of the company, organized management process and provide customer satisfactory service through the use of the automated ordering system. Scope of the Study This proposed system can provide sample templates of paperwork to print. It can edit paperwork for printing and can register and record customers’ orders.

Monday, January 20, 2020

Comparing Hegel and Kants Views on Reason Essay -- Philosophy

Comparing Hegel and Kant's Views on Reason That "the idea pays the ransom of existence and transience—not out of its own pocket, but with the passions of individuals" is an idea with categorizes what Hegel calls "the Cunning of Reason" (35). It is in this way that Hegel describes universal Reason, a force which ensures the end of history in its own self-consciousness. Like Kant, Hegel develops a teleological history which moves toward a specific end, and similar to Kant, this end involves the actualization of Reason within human events. However, the path that history takes, according to the two, differs greatly. While both men envision a dichotomous struggle, Kant finds the struggle within mankind while Hegel sees it everyone, even within Reason itself. The Kantian struggle between man's sensuous and rational sides seems almost pacific compared to the divided kingdom of Hegel's. The "cunning of reason" is simply the representation of one of those dichotomies—between human intention and human outcome. "[Me n] fulfill their own interests, but something further is thereby bro... Comparing Hegel and Kant's Views on Reason Essay -- Philosophy Comparing Hegel and Kant's Views on Reason That "the idea pays the ransom of existence and transience—not out of its own pocket, but with the passions of individuals" is an idea with categorizes what Hegel calls "the Cunning of Reason" (35). It is in this way that Hegel describes universal Reason, a force which ensures the end of history in its own self-consciousness. Like Kant, Hegel develops a teleological history which moves toward a specific end, and similar to Kant, this end involves the actualization of Reason within human events. However, the path that history takes, according to the two, differs greatly. While both men envision a dichotomous struggle, Kant finds the struggle within mankind while Hegel sees it everyone, even within Reason itself. The Kantian struggle between man's sensuous and rational sides seems almost pacific compared to the divided kingdom of Hegel's. The "cunning of reason" is simply the representation of one of those dichotomies—between human intention and human outcome. "[Me n] fulfill their own interests, but something further is thereby bro...

Sunday, January 12, 2020

Odeon Cinema Pestle Analysis

The benefit of a PESTLE analysis is that it allows you to complete a basic audit on an organisations position in relation to the macro environment It can then go to influence a number of business decisions within the organisation . I would also use this tool to complete the strength and weaknesses of a SWOT analysis which I believe sits well alongside this tool. I believe the PESTLE framework is a good way to highlight the potential threats to a business yet my concern is that the data collated could be only one side of a coin.For PESTLE analysis to be balanced it may need a ‘group’ to complete independent reports and then share them together to get a more accurate assessment. I also read up a phrase which I really liked which suggests that the collecting of too much information may make it difficult to see the wood from the trees â€Å"PARALYSIS by ANALYSIS† PESTLE ANALYSIS ODEON & UIC CINEMA Odeon & UIC Cinema operate in UK and major European countries 236 cinem a and 2179 screens as of December 2012 The PESTLE Analysis below is mainly for the UK arm of the business Political Government review of Film Policy was release Jan 2012 is positive news for the film industry, * Plans to bring film education to all schools and raise interest in the cinema world Economic * Interests rates remain low which should allow for investment in development of new projects * Revenue growth held back due to lower advertising revenues Social cultural * A trip to the cinema is still an affordable form of entertainment. * It caters for all ages and offers varied genre Average age range of highest % of cinema goers is the 24-34 year age * Many of the new developments in the Odeon experience surround the introduction of better food and drink offering collaborating with Costa Coffee, Croma gourmet pizza bar †¦ Technological * Innovation in film quality and special effects is keeping the cinema experience current * Social media utilised for marketing is a growth area * 3-D screens and digital rolled out and completed in uk * 16 I-MAX theatres introduced to UK territory Online purchasing of tickets reducing queue times and booking queries Legal * Government giving strong commitment to deal with piracy and illegal exploitation of intellectual property, * UK Film Tax Relief remains unchanged Ethical and ecological * In the UK Odeon Cinema have backed to key government initiatives , Responsible Drinking and the Health Responsibility pledge * Policies in place to reduce energy, water and waste materials are in place throughout all the territories.

Saturday, January 4, 2020

Frankenstein As An Experimental Error - 936 Words

Frankenstein was the type of â€Å"mad scientist† who would isolate himself in a laboratory, secretly creating another human life, only to discover he created a monster (Haynes, 2006). The Frankenstein story was a product of the subconscious rather than the conscious mind of its own author (Haynes, 2006). The monster replied to the beauties of nature, to the joys of domesticity and ideas of excellent novels (Haynes, 2006). The monster had both an alter ego and even denied that he had a child while married to Elizabeth (Haynes, 2006). According to the novel Frankenstein is known as the innocent victim of a mistake and his careless supporter has brought him the brain of a murderer instead of a dignified person, for inserting into his creature (Haynes, 2006). The evil character of the Monster is now considered an experimental error, rather than the predictable result of Frankenstein’s hubris, and the allegation is that the creation of the Monster (Haynes, 2006). The film ended with the Monster being burnt to death and the celebration of Frankenstein’s wedding to Elizabeth (Haynes, 2006). The film focused on the fact that the creation of the Monster was possible only because Frankenstein would let his normal, healthy mind become filled with evil and perverted thoughts (Haynes, 2006). When the monster eventually fades away, it leaves only his reflection in the mirror (Haynes, 2006). The Strange Case of Dr. Jekyll and Mr. Hyde is about a London lawyer that go by the name Mr. Utterson,Show MoreRelated Cloning, Triumph or Tragedy? Essay1842 Words   |  8 Pagesthrough scientific experiments is not a new concept. The idea has been in existence as far back as two hundred years. Mary Shelley was far ahead of her time when she brought the human like creature to life in her writing of Frankenstein, The Modern Prometheus. The story of Frankenstein was written as a myth, yet it continues to leave the world intrigued today. The idea of creating human or animal life is now in the making, except there is a twist to creating this new life. It is known as cloning, bringingRead MoreThe Influence of Alcohol Consumption on Human Behavior:2783 Words   |  12 Pagesincrease (Lisman, Kean and Noel 1983); and the time required to process behavioral information also increases (Rugg Coles, 1995). Using two studies, one correlational design and one experimental design, my hypothesi s being tested here is that alcohol consumption would decrease human ability to think critically. Non- Experimental/ Correlational Design In this research, I hypothesize that the amount of alcohol consumed has a strong impact to the lack of ability to think critically in our everyday decisionRead MoreThe Studio System Essay14396 Words   |  58 Pagesand even, at times, live narration. But there are some important historical landmarks in the transition to sound. As with the invention of celluloid film and projection, the move to sound involved a great deal of technical trial and error, in addition to jostling for patents. The Jazz Singer American Film Institute Movie poster from The Jazz Singer (1927), starring Al Jolsen. In 1910, for example, the richest studios formed a rather cut-throat oligopoly--TheRead MoreLogical Reasoning189930 Words   |  760 Pages................................................................................................... 110 Different Definitions for Different Purposes .............................................................................. 111 How to Avoid Errors when Creating Definitions ..................................................................... 115 Review of Major Points ..................................................................................................................... 118 Read More THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES65118 Words   |  261 Pagesas tangible improvements in result during the learning process of students (Garvin, 1993). Indeed, learning and academic assessment can be characterised as two sides of the same coin, in the sense that learning involves detection and correction of errors to improve learning (Argyris Schon, 1978). Of course, valuable learning involves gaining the abilities and experiences which is beyond the academic assessment of students. However, for many educational institutions, assessment and grading practicesRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagesdraw crowds. We know that Andrà © Bazin attached great importance to this popularity of the art of motion pictures.2 Although it is by no means rare for an excellent film to be a commercial failure, by and large the cinema— even in its advanced or experimental forms—commands a large audience. Can as much be said for the other arts of our time? Can one really speak of an audience, in the full sense of the word, when referring to the narrow circles of the initiates of abstract painting, serial music, modern

Friday, December 27, 2019

Karl Marx And Friedrich Engels - 1224 Words

Karl Marx and Friedrich Engels were asked to write a manifesto for a group that they had recently been accepted into, a group known as the â€Å"Communist League,† a group of activists that met in London. Marx and Engels – though Engels primarily took care of editing and revising, Marx did a large amount of the writing – would write The Communist Manifesto for this group. After the manifesto was published, it became one of the most well-known as well as influential pieces of philosophy, and is the reason that â€Å"Marxism† exists today. Summary The Communist Manifesto covers a variety of topics, the first and most prominent is likely class struggles. Marx explains in immense detail the unfair relationships between the bourgeoisie and the proletarians and communists. He talks about how these class separations and struggles should be abolished. Equality of opportunity is another big thing that is discussed throughout the book, as well as dealing majorly with class struggle. Marx brings point after point, argument after argument about the necessary equality among people, with a view stating that everybody should work among other things leading to equality among all groups. As the former two reasons may provide reasoning for this, Marx was strong about a revolution. Marx was not okay with the way that society was, and wanted a change he felt was necessary. Going even further than simple equality, Marx also touched on a proletarian dictatorship. More than just bringing the bourgeoisieShow MoreRelatedKarl Marx And Friedrich Engel s974 Words   |  4 Pagesno document has had such far reaching effect as Karl Marx’s, Communist Manifesto. The Communist Manifesto, hereafter referred to as the CM, was published in London, 1848 and served as the culmination of the collaboration between Karl Marx and Friedrich Engels. The CM was to serve as the basis for the communist platform, a political system which, in Marx’s and Engel’s view, served as the final destination in the natural progression of society. Marx attributed this progression to the idea that â€Å"classRead MoreKarl Marx And Friedrich Engels1626 Words   |  7 PagesKarl Marx and Friedrich Engels, the infamous villains of capitalism, were authors who wrote The Communist Manifesto. Their theory argues that class struggles or the exploitation of one class by another will give rise to a new world order in which society as a whole will take control of their own destines. This involves the battles between the proletarians and bourgeoisie, communism and democracy, and final capitalism and socialism. However, since the times of Marx and Engel communism has been slowlyRead MoreKarl Marx and Friedrich Engels1940 Words   |  8 PagesNow days Karl Marx is still consider one of the most significant and influential thinkers of all times. Karl Marx with the help of Engel’s, which was also a political philosopher were the fathers of communist or socialism which was almost establish successfully in Russia. They provided a complex and philosophical analysis of capitalist societies which is still influencing major changes in the societies. Marx opposed to the principles of capitalism and considers that it was an economic system controlRead MoreCommunism Created By Karl Marx And Friedrich Engels799 Words   |  4 Pagesphilosophy and form of government that has been used all over the world. It was created by Karl Marx and Friedrich Engels. For the most part it has failed to build stable and prosperous nations. What fact ors caused communism to fail? Can we identify those factors and avoid it entirely? We must try to, and preserve our successful form of government. The creators of communism are Karl Marx and Friedrich Engels. Karl Marx was born on May 5, 1818 into a well off German family. He eventually attended universityRead MoreThe Communist Manifesto By Karl Marx And Friedrich Engels1746 Words   |  7 Pagesthe government can do that is acceptable. Niccolo Machiavelli wrote The Prince, in which he argues that people are naturally immoral and will do what they can, whether good or bad, to maintain well-liked. In The Communist Manifesto by Karl Marx and Friedrich Engels, the main argument is that humans are rational and would be able to govern themselves as a result of have one single class. When thoroughly analyzing each of the political works, it is clear that the main motivating factors behind eachRead MoreThe Communist Manifesto By Karl Marx And Friedrich Engels Essay929 Words   |  4 Pagesâ€Å"The Communist Manifesto† – the work of Karl Marx and Friedrich Engels was published on February 21, 1848. This book is the fir st document of scientific communism and the first program of the international communist organizations and parties. It is the most systematic work of all thoughts and great teachings of Karl Marx and Friedrich Engels. â€Å"The Communist Manifesto† consists of the main statements of the materialistic conception of history, the impartial laws of social development, the laws ofRead MoreThe Communist Manifesto By Karl Marx And Friedrich Engels1255 Words   |  6 PagesThe Communist Manifesto was written by Karl Marx and Friedrich Engels to begin explaining Communism and its goals. The Manifesto suggests that history acts according to what is called â€Å"class struggle.† The â€Å"means of production† are what truly defines the class relationships according to Marx and Engels (Marx 2002). Inevitably, the classes conflict and become hostile, no longer moving fluidly (Spalding 2000). The Manifesto states that this conflict becomes so severe that it eventually become s a revolutionRead MoreFrederick Douglass And Karl Marx And Friedrich Engels1137 Words   |  5 PagesBoth authors Frederick Douglass and Karl Marx and Friedrich Engels focus on the topic of freedom. Both authors argue that they are being oppressed. However, this is where the similarities end. Engels and Marx believed that capitalism was a social system used by the proletariats to oppress the bourgeoisie, and that the only way to be free was to fight back against the system. On the other hand, Frederick Douglass focuses more on his individual story and his struggle for freedom, while he tries toRead MoreThe Communist Manifesto By Karl Marx And Friedrich Engels2286 Words   |  10 Pagesmeeting, Karl Marx and Friedrich Engels were commissioned to write a manifesto which soon became known as the Communist Manifesto. â€Å"A road map to history’s most important political document.† These words on the cover of one of the books newest editions to The Communist Manifesto r epresents that this document has been translated into many different form; this particular remake was meant for all levels of education. After reading the newly edited document by Karl Marx and Frederick Engels there isRead MoreThe Communist Manifesto By Karl Marx And Friedrich Engels831 Words   |  4 PagesAdam Hilt November 4, 2015 COMM 8200 Analysis of The Communist Manifesto A spectre is haunting Europe--the spectre of Communism. The Communist Manifesto reflects an attempt by Karl Marx and Friedrich Engels to explain the goals of Communism, as well as the theory behind the movement. Marx sees all of Europe allied against the idea of communism and consistently demonizes it and its followers. This caused the Communists to assemble in London and create this Manifesto in order to make their views

Thursday, December 19, 2019

Plagiarism And Academic Integrity Plagiarism - 1305 Words

Plagiarism is a topic that is consistently brought up in many areas of education.1 In every syllabus presented to students, there is a section that refers to plagiarism and academic integrity. Plagiarism can be defined as â€Å"the act or instance of stealing or passing off ideas or words of another as one’s own.†2 Despite this being an important piece of information; students may overlook this material and still plagiarize. In a study from the University of Toronto, 90% of senior pharmacy students admitted to performing at least 1 form of academic dishonesty over the course of their program.3 Recent literature also states that plagiarism has begun to show up more frequently in academic institutions.2-6 This can be a result of increasing access to the internet, databases, and websites.4 In professional literature, plagiarism can still be found in medical publications.2 This is an issue because development of proper professional and ethical behaviors relies on honest a cademic integrity.3 The purpose of this paper is to examine the current research on the reasons for plagiarism, how plagiarism affects professionalism and proper ways to prevent this issue from happening for graduate students. The major reason for why these academic dishonest acts can happen is related to students not understanding what is considered â€Å"cheating† or plagiarism.3,4 There are different levels of plagiarism which students perceive differently regarding the seriousness of the act.2 In a survey ofShow MoreRelatedPlagiarism And Plagiarism For Academic Integrity995 Words   |  4 Pages In my opinion, academic integrity refers to the principles associated with being honest and responsible in one academic work. Academic integrity is a vital concept for all academic institutions throughout the globe especially in an era where academic dishonesty is gaining momentum. Cheating and plagiarism represent unethical academic behaviors against which higher academic institutions have been battling against. Nowadays, plagiarism and cheating tools have been greatly influenced by new technologicalRead MorePlagiarism And Academic Integrity999 Words   |  4 PagesAcademic integrity is a set o f coherent principles and values that each student should adhere to while pursuing a higher education. These values endorse the very mission of academics in its entirety. integrity, trustworthiness, hard-work, and persistence are all behaviors that interpret personal and professional attributes of Academic integrity (Missouri, 2017). Plagiarism plays a very detrimental part in violation these principles which can lead to serious consequences academically. PlagiarismRead MoreAcademic Integrity And Student Plagiarism1622 Words   |  7 PagesThis essay concerns the issues of academic integrity as plagiarism and buying essays. This work addresses, much attention will be paid to the background of breaches of academic integrity. Students’ behavior will be described and thoroughly analyzed. This essay will provide an understanding that current educational system itself creates prerequisites for such violations. Nowadays, American students try to subvert the educational system by using plagiarism in essays. The educational system tries toRead MoreWhy Plagiarism Is Important For Academic Integrity?1731 Words   |  7 PagesWhat is the Role of Plagiarism in regards to Academic Integrity? Plagiarism, â€Å"the act of using another person s words or ideas without giving credit to that person: the act of plagiarizing something† (Merriam-Webster, 2017), is said to be reaching epidemic proportions (Park,2003). Throughout history, plagiarism has been an issue, however, the severity and the implications where not fully understood until the development of the printing press in the 17th century. Now in the age of information sharingRead MorePlagiarism Is Not The Right Way903 Words   |  4 PagesPlagiarism has been around for a long time, nowadays it’s easier to tell if someone plagiarizes. Plagiarism is not the way to go it is not worth the risk and definitely has it consequences. Plagiarism is an act or instance of using or closely imitating the thoughts of another author without authorization and passing it as your own (Dictionary.com). Plagiarism is the work of those who are not willing to put in the time and effort it takes to write original content. Which can be a form of cheatingRead MorePlagiarism : Plagiarism And Plagiarism815 Words   |  4 Pages There are many types of plagiarism, including several scenarios of inadvertent and deliberate plagiarism. This essay will discuss how plagiarism is defined, the various types of plagiarism, why plagiarism is such a serious problem, the impact of the internet on academic integrity, and how plagiarism can be avoided. It will also provide suggestions on ways to eliminate both inadvertent and deliberate plagiarism. There are several ways to define plagiarism. One such definition, according to the RegisRead MoreThe Silent Harm of Plagiarism Essay1009 Words   |  5 Pagesmind when we think about plagiarism, many people may think of theft or the act of stealing intellectual property. According to Webster-Merriams’ dictionary, plagiarism is â€Å"the act stealing and passing off (the ideas and words of others) as one’s own† (Webster-Merriam). Webster seems to have left a little something out. Plagiarism is not just the act of stealing one’s work. It is also the result of ethical deterioration of academic integrity. In the discussion of plagiarism, a controversial issue isRead MorePlagiarism and the Deterioration of Ethical Values Essay1007 Words   |  5 PagesWhat comes to ones mind when we think about plagiarism, according to Webster-Merriams’ dictionary plagiarism is â€Å"the act stealing and passing off (the ideas and words of others) as ones own† (Webster-Merriam). Webster seems to have left a little something out, plagiarism is not just the act of stealing ones work, it is also the result of ethical deterioration of academic integrity. In discussion of plagiarism, a controversial issue is whether plagiarism is taken serious enough and what the severityRead MoreAction Plan and Annotated Bibliography on Maintaining Academic Honesty1390 Words   |  6 PagesAction plan: maintaining academic honesty Academic dishonesty is a serious issue for anyone regardless of the discipline they are pursuing or the contextual factors. It undermines the quality of the end product such as the services that the person engaging in academic dishonesty will provide in the future. It also beats the purpose of going through academic institutions that provide facilities and facilitators in the education process. Academic dishonesty is, therefore, wrong in all forms and isRead More The Problems of Plagiarism Essay1199 Words   |  5 PagesPlagiarism is an academic misconduct in which students use someone’s ideas or information in their work without proper referencing. While western culture insists that sources of words, ideas, images, sounds be documented for academic purposes, â€Å"plagiarism is now recognized as a serious problem especially in university where students are just copying words from web sites or someone else’s work† (The Owl At Purdue, 2007 ). According to East (2 006, p.16), â€Å"many Australian universities are now developing

Tuesday, December 10, 2019

Innovation and Risk Management Models and Technological Innovation

Question: Demonstrate a critical awareness of the different models of innovation and how they apply to an industry case studies . Choose an innovative organisation and critically analyse the seven dimensions within a strategic innovation framework to produce a portfolio of outcomes that drive growth in your chosen organisation. Answer: Innovation, according to the definition, is the process of introducing new products or services that deviates from the established practice and doctrine (Edwards and Butz 2016). Making something new and the act of creation is the first step to the historical change in the culture and materials. It should be noted that making an innovative product or service does not imply it to be new but how it takes the steps to make the changes in established practices, cultures and doctrines which would lead to the historical significance (Drucker 2014). The effective innovation of a particular project enables an organization to achieve the growth in the industry such that to remain competitive in the market. Invention, on the other hand, is one of the aspects of the innovation and is often regarded as the first step in innovation (Galindo and Mndez 2014). The main difference between the innovation and invention lies in the far longer process of the innovation and direct creative art in respective of innovation the innovation involves the process of influencing the people to change their intellectual habits and replace the old behaviors with the new ones. According to Edwards and Butz (2016), the best way to illustrate the difference between the innovation and invention can be seen for the historical context. An idea is believed to be innovative if it is being unearthed and used in a new way as applied to a new situation. A for example, the helicopter was an invention of Leonardo ad Vinci as the technology was not evident before his lifetime. The idea became an innovation as the technology and time changed with the idea of the helicopter becoming a reality (Edwards and Butz 2016). Thus, from the above discussion it can be found that the innovation requires examining of methods, ideas, and inventions in order rot make something new thro ugh changes in doctrines, cultures, and practices. The action process for an organization can be divided into a number of stages including the expatriation, installation, initial implementation, final execution and expansion (Davenport 2013). These stages are shown to be linear but in actual implementation, the steps can be more dynamic. Accrording to West and Chesbrough (2014), the main objective of the innovative process as implemented by the organizations of a particular industry is to achieve the business objectives in order to remain sustainable and competitive in the market. It should be noted that the invocation process helps the organizations in remaining at par with the latest advance of the technologies and it also helps in meeting the demands of the customers and the market as well. According to Stefano and Verona (2012), there are basically tow innovative process models which help in guiding he organizations to implement, search, select, explore, synthesize, and converge with the process of innovation such that to remain competitive in the market. The innovative process models can be categorized into two models viz., (i) Linear innovation process model, and (ii) Flexible innovation process model. The linear innovation process model can be againclassified into push and pull models, like (a) Technology push model and (b) Market pull model. The Technology push model depicts the freezing of the concept of product or service such that to minimize the risks associated with the process (Di Stefano and Verona 2012). The model incorporates the innovation process of the enterprises to be involving the series of sequential steps or phases being arranged in a manner in such a way that the previous phase must be cleared before moving to the succeeding phase. The model requi res the project to go through a series of phases before moving to the next succeeding phase. On the other hand, the Market Pull Model is the type of linear model which incorporates the integration of the requirements of the customers associated with the innovation process. This model incorporates a series of steps including the evaluation of the requirements of the customers and the market, generation of concepts, refining of ideas, testing, marketing and sales (Triguero and Davia 2013). The Flexible Innovation Process Model help in illustrating the radical innovation process in business environment which has been rapidly changing. According to Bock and Gann (2012), the model is comprised of the phases which are developed in more than one phase i.e., the phases are being overlapped and are able to continue at the same pint of time. The model enables the company to exploit on the latest technology and new opportunities that are being available to it at the very forts hand by implementing a cyclical improvement cycle for the product development. Now, talking about the advantages of each models, the Linear model, according to Di Stefano and Verona (2012), helps an organization to innovate its business processes, products or services in a tightly controlled way in order to direct the innovation process from the very beginning itself in order to obtain the desired business objective. This model is safe and appropriate foot he new organizations as it involves the evaluatio n of the safety requirements in each of the steps involved in the process. On the other hand, according to Bock and Gann (2012), the Flexible model enables and organization to improve on its business process, products or services from any source and at any stage of innovation process. Moreover, it helps the company in innovating its business process in rapidly changing business environment as well. Burberry Group Inc., a luxury fashion brand based in the UK, is one of the most innovative brands in the country. The company has its head quarter located in London, England. Being established in 1856, the 2,523.2 million company expertise in developing outdoors attire, fashion house, trench coquets, pattern based scarves and other fashion accessories fulfilling the demands of the high fashion market in the country (Burberryplc 2016). The fashion house has been responsible for dressing up world famous athletes, musicians, world leaders and many famous actors including Audrey Hepburn, Ronald Reagan, Peter Sellers and others. In 2015, the company ranked 73rd in the list of Best Global Brands ahead of Hugo Boss and Ralph Lauren. The company has more than 500 stores with over 10,000 employees working in over 50 countries all over the globe (Burberryplc 2016). The company is known for its digital innovation and strategy that has been helping it in maintaining its brand value since over a decade. Now, analysing the innovation process on the basis of the seven dimensions, we can determine the growth and progress of the company in the relavant market. According to Palmer and Kaplan (2016), the seven dimensions of the innovation process as relavant to a particular company can be comprised of: (i) managed innovation process, (ii) strategic alignment ,(iii) industry foresight,(iv) customers insight, (v) core technologies and competencies, (vi) organizational readiness, and (vii) disciplined implementation of the innovation process. The managed innovation process combines both the traditional and unconventional elements including competitive analysis of the market trends, customers and their demands as well (Palmer and Kaplan 2016). Burberry has been experiencing some serious downfall in terms of its market shares which came to merely 1-2% mark in the year 2006 where the competing companies have been growing at an average rate of 12-13% during the same year (Burberry Group plc 2016). According to the reports presented in The Guardian about the company, Burberrys decision of reaching a new target of customers, Gen Y by going digital was the most influential decision when the company transformed itself from an underscoring company to a well recognized brand in the next five years (The Guardian 2016). Moreover, the company has been making decisions to make investments in human resourcing in order to establish particular departments committed to the implementation of the innovation strategy. This decision, as made b y the board would help in enabling the company to proceed further in its approach to capture the digital market through the innovation process by aligning with the innovation strategy. Since over a decade, the company has been implementing its digital innovation and strategy that has helped it in maintaining its brand value (The Guardian 2016). Owing to some serious downfall in terms of its market shares, the companys decision of reaching a new target of customers, Gen Y by going digital was the most influential decision which helped the company to transform itself from an underscoring company to a well recognized brand (Burberryplc 2016). This industry foresight clearly enables the company to be focusing more on the demands of the customers and the industry where the competitors are found to be implementing on the traditional strategies. In addition, over the past few decade, the companys fashion house has been working hard in order to fulfill each and every demands of the high fashion market. It digital innovation in the form of the Art of the Trench, Burberry Acoustic, and Bespoke were designed to bring the brand into the hearts of the youths (Burberryplc 2016). The digital strategy of the company of the company is more concerned in engaging with its customers and spreading awareness rather than making only profits. This customer oriented strategy requires the company to be having a deep insight of the demands of the customers and which is not only winning the hearts of the customers but also of the critics as well. The company has managed to integrate the innovation stage with its business process. It has transformed itself to be the most successful example of a luxury brand through the utilization of the digital channels (Burberryplc 2016). This innovation strategy has been helping the company to focus more on the core technologies and competencies and thus, enabling it to fulfill the demands of the customers and the market where the competitors are found to be implementing on the traditional strategies. According to Palmer and Kaplan (2016), the organizational readiness is an innovation process which is defined by the high minded vision development, inspired dreaming and opportunity identification (Divergent thinking) and pragmatism (Convergent thinking) (Palmer and Kaplan 2016). These two thinking process had been implemented by Burberry when it decided to opt for going digital in order to connect with the customers on a global context with the implementation of the innovation strategy for f ulfilling the demesne of the customers and the market as well. This implies the company is capability of assessing the ability to take necessary actions and organizational readiness as well (Camisn and Villar-Lpez 2014). Accroding to Palmer and Kaplan (2016), the disciplined implementation of the company is implied by its creative approach of visionary strategic thinking in order to produce effective results for its business. The implementation of the strategies for the company is disciplined in the sense that it has been involving a broad set of activities and decisions for increasing the productivity and profitability of the business in the market through proper evaluation of the market and the industry. Thus, we can observe that by the application of the innovation process, the company has managed to transform itself from an underscoring company in 2006 to a well recognized brand in the next five years (The Guardian 2016). According to the reports presented in the BBC about the company, this innovation strategy had enabled Burberry to lead its luxury lifestyle brand with the revenue growth of 23% in the year 2012 (BBC 2016). The information from the annual report of the company revealed that it ha s been able to influence more than 60% of new customers buy in purchasing luxury goods online and collecting items in stores. Thus, we can observe that the innovation is a process of introducing new products or services that deviates from the established practice and doctrine and the effective innovation of which within a business organization enables an organization to achieve the growth in the industry so as to remain competitive in the market. This effective innovation of the project helps the organization to achieve the growth in the industry and also to remain competitive in the market. By analysing the various models of innovation and illustrating through an example of one of the most innovative companies in the UK on the basis of the seven dimensions as implied within a strategic innovation framework, we can observe that the strategic innovation of the company has been prospering the growth of the company in the market since decades. Thus, the innovation process is an important aspect for a company to transform itself from an underscoring company to gain brand recognition in the market in the future. 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