Consumer Attitudes to Western Fast Food Restaurants

Consumer attitudes to Western fast food restaurants 1. The introduction of the program. I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to investigate the attitudes toward western fast food restaurants in Xi an city. Among most western restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the market survey. 2. The background and history of the three companies. KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[1] of Yum! Brands since 1997 when that company was spun off from PepsiCo as†¦show more content†¦They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as Wing Street, KFC or Taco Bell, and are also found on college campuses, food courts, theme parks, and in stores such as Target. Traditionally, Pizza Hut has been known for its ambiance as much as pizza. Vintage Red Roof locations can be found throughout the United States, and quite a few exist in the UK and Australia. Even so, many such locations offer delivery/carryout service. This building style was common in the 1960s and 1970s. The name Red Roof is somewhat anachronistic now, since many locations have brown roofs. Dozens of Red Roofs have closed or been relocated/rebuilt. Many Red Roof branches have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the 1980s, the company moved into other successful formats including delivery/carryout and the fast food Express model. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University. References: 1. Yum 2008 Annual Report (PDF). Archived from the original on 2010-02-01. http://www.webcitation.org/5nCxugU9O. 2. KFC Nutrition Guide (PDF). http://www.kfc.ca/home/en/downloads/nutrition.pdf. 3. Peter O. Keegan (1991-02-21). KFC shuns fried image withShow MoreRelatedMarket Segmentation: Essay831 Words   |  4 Pageshistoric city there are tremendous flow of tourist all so .families make the majority of business at dinner time . Individuals making up majority business on breakfast lunch time. viyoga is unique vegetarian theme stands in casual niche market in restaurant industry .There are very limited competition in the market against Viyoga because of the uniqueness and differentiation of the product . 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