Thursday, May 14, 2020

Analysis Of Team And Personal Experience Essay - 2190 Words

EM 636 PROJECT MANAGEMENT FINAL TERM PAPER Table of Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Analysis of team/ personal experience†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Introduction : Project management is the planning, organizing and managing the activities to successfully accomplish the project involved. My main purpose for taking this course was to know the actual working and running the project in the corporate world. But as I further immersed in this course, I came to know the actual picture and true meaning of project management and its importance in the company. I also came to know the objectives and destinations, how they will be accomplished, recognizing the assignments and measuring the assets required, and deciding spending plans and courses of events for finishing the project. Besides this, working with the group members also harness my interpersonal skills and my ability to work as a part of team. It also made me realize how group is important to increase productivity and performance of the project. Collaborating with others had helped me to identify my strengths and weakness. It has enhanced my self-awareness. A key rule that established the framewor k of this course is the Kerzners triangle. All the venture administration addresses in the EM 636 class was based on this triangle and Professor Thomas Brodowski was constantlyShow MoreRelatedJob Analysis and Selection Plan1587 Words   |  7 PagesJob Analysis and Selection Plan According to the text Job Analysis is â€Å"To make intelligent decisions about the people-related needs of a business, two types of information are essential: (1) a description of the work to be done, the skills needed, and the training and experience required for various jobs, and (2) a description of the future direction of a business. 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Wednesday, May 6, 2020

Consumer Attitudes to Western Fast Food Restaurants

Consumer attitudes to Western fast food restaurants 1. The introduction of the program. I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to investigate the attitudes toward western fast food restaurants in Xi an city. Among most western restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the market survey. 2. The background and history of the three companies. KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[1] of Yum! Brands since 1997 when that company was spun off from PepsiCo as†¦show more content†¦They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as Wing Street, KFC or Taco Bell, and are also found on college campuses, food courts, theme parks, and in stores such as Target. Traditionally, Pizza Hut has been known for its ambiance as much as pizza. Vintage Red Roof locations can be found throughout the United States, and quite a few exist in the UK and Australia. Even so, many such locations offer delivery/carryout service. This building style was common in the 1960s and 1970s. The name Red Roof is somewhat anachronistic now, since many locations have brown roofs. Dozens of Red Roofs have closed or been relocated/rebuilt. Many Red Roof branches have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the 1980s, the company moved into other successful formats including delivery/carryout and the fast food Express model. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University. References: 1. Yum 2008 Annual Report (PDF). Archived from the original on 2010-02-01. http://www.webcitation.org/5nCxugU9O. 2. KFC Nutrition Guide (PDF). http://www.kfc.ca/home/en/downloads/nutrition.pdf. 3. Peter O. Keegan (1991-02-21). KFC shuns fried image withShow MoreRelatedMarket Segmentation: Essay831 Words   |  4 Pageshistoric city there are tremendous flow of tourist all so .families make the majority of business at dinner time . Individuals making up majority business on breakfast lunch time. viyoga is unique vegetarian theme stands in casual niche market in restaurant industry .There are very limited competition in the market against Viyoga because of the uniqueness and differentiation of the product . 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To estimate the relationship among service quality, food quality, perceived value, physical environment and customer satisfaction, structural equationRead MoreAnalysis Kentucky Fried Chickens Cross-Cultural Marketing Strategies1273 Words   |  6 Pagesacceleration of the process of economic globalization, enterprises face the consumer behavior differences caused by the cultural identity between countries inevitably in the process of international operations. So, corporate marketing executives should understand the cultural background of a country and develop effective marketing strategies accordingly. In cross-cultural marketing, the famous American chain of fast food restaurants - Kentucky Fried Chicken (KFC) has made great success in China doubtlesslyRead MoreThe Benefits Of Fast Food1197 Words   |  5 Pageshave no time , because of work and study. Therefore, the fast food is convenient to them. Fast food is a name for food that is made to customer. It is usually cooked with preheated and sold in packages for take - away. Generally, fast food’s types are n hot dog, kebab, french fries, hamburger, chips, pizza, sandwich, taco, chicken nuggets, onion rings, poutine, falafel, popcorn, and corn on the cob in western countries (Different Types of Fat Food, 2017). At the beginning of the 21st. century, the marketRead MoreThe Contrast Between Mcdonald and Kfc in China6107 Words   |  25 PagesKFC and McDonalds in China, because of KFC and McDonalds are extremely popular in mainland China, almost everyone knows these particular brands. The development of two food companies are apparently perfect, they really have their own problems, so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles and reference data to an alyse current issues. Table of contents 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreA Case Study of Kfcs Cross-Cultural Marketing in China1891 Words   |  8 Pagesachieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture, this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC, fast food, cross-cultural marketing 1. KFCs success stories and their status in China In 1987, KFC entered the ancient capital of Beijing, China, which has a long food culture and the worlds largestRead MoreMiddle Eastern Restaurants Are Usually Small Businesses,1203 Words   |  5 Pages Middle Eastern restaurants are usually small businesses, having a small business in America equals good profit. There are 28 million small businesses in America that make up 54% of all U.S. sales; 55% of all jobs and 66% of all net new jobs since the 1970s (U.S Small Business Administration). Small businesses are growing rapidly. While corporate America has been downsizing, the rate of small business start-ups has grown, and the rate for small business failures has declined (U.S Small BusinessRead MoreKfc: Chinas Favorite Chicken Essay examples2896 Words   |  12 Pagescom ABSTRACT Kentucky Fried Chicken generates more annual profits in China than in its country of origin. 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It is learnt as a person growsRead MoreMcdonald s And The Marketing Process1706 Words   |  7 Pageselements, affect McDonald’s success in the market. Research methods employed: While a number of US-based fast food chains like KFC and Pizza Hut rushed to the Indian market in the early 1990s as a result of the Indian government’s liberalization policies. McDonald s did not enter the Indian market until 1996. Instead, they spent around six years in planning, extensively researching Indian consumers tastes, product development, and supply chain arrangement before opening their first outlet in 1996.

Tuesday, May 5, 2020

Network Security RSA Cipher Demonstration

Question: Discuss about theNetwork SecurityforRSA Cipher Demonstration. Answer: Introduction: The following research report showcases the process of providing internet security implementation using RSA Cipher Algorithm. It is enriched with overview, demonstration, summary and conclusion. Overview: According to Kahate (2013), internet can be refereed as network of different networks. Each computer of this network is identified as a unique entity by its IP address. It is provided by special server system called DNS (Domain Name Server). Interconnected computer uses the IP to exchange message data among themselves. Providing network security, we refer to provide security to the messages that get exchanged between the networks for communication. Demonstration: Running a RSA Cipher Demonstration RSA is basically an algorithm which provides security to different message transmission, inter network connection authentication, and establish trust connections between two entities (Ciampa 2012). The name RSA stands after the three inventors Rivest, Shamir and Adleman. It is the first public key algorithm developed to provide network security. RSA Algorithm Work Process RSA cipher algorithm is developed on symmetric public key encryption mechanism. In symmetric public key encryption process, the sender sends message to the information channel by encrypting the text with the public key. After encryption the message is no longer can be retrieved other than decrypting it with the same public key used for encryption (Pierso and DeHaan 2015). Figure 1: Symmetric Key encryption/decryption model Source: (As created by author) After encryption is complete the message is sent to the internet channel for transmission. There can be many attacks possible in the internet channel such as man in the middle attack, message interception by any third party untrusted sources etc. If the message was not encrypted, there was very high possibility that the attacker can get the message and modify it. On the other hand, as the message is now encrypted using cipher key, it is very tough for the attacker to decrypt the message without knowing the encryption key. This is how RSA authentication avoids different man in the middle attacks and restores authenticity of the data (Knapp and Langill 2014). The encrypted data then travels through the internet channel to its destination. After reaching the destination, several validations are done before the decryption process. Following are the basic checks that take place before decryption process, Timestamp Validation Every RSA token (cipher key) is valid for 60 seconds. The timestamp of the RSA request message cannot be more than 60 seconds old. Source Validation The requested source system is also validated to establish a trust connection. Message Content Type Validation Content and the format of the request also need to be of specific format for authentication. After the above steps are cleared decryption process starts in the recipient end. RSA algorithm follows the symmetric public key encryption/decryption method. The decryption key is also available in the recipient end (same as the encryption key valid for 60 seconds). Once the decryption is completed, the original message can be retrieved. Authenticity of the retrieved message is performed in the recipient end. Figure2: RSA Public key encryption/decryption model Source: (As created by author) Summary and Conclusion: Form the above analysis, it can be inferred the following points RSA algorithm is the first symmetric public key algorithm introduced to validate authenticity of the message. It is written in JavaScript language. The cipher key is unique secure key known as RSA token. Authenticity in both sender and recipient is done based on encryption/decryption process using the RSA token. Reference List: Ciampa, M., 2012.Security+ guide to network security fundamentals. Cengage Learning. Kahate, A. 2013. Cryptography and network security. Tata McGraw-Hill Education. Knapp, E.D. and Langill, J.T., 2014.Industrial Network Security: Securing critical infrastructure networks for smart grid, SCADA, and other Industrial Control Systems. Syngress. Pierson, G. and DeHaan, J., Iovation, Inc., 2015.Network security and fraud detection system and method. U.S. Patent 9,203,837.

Saturday, April 11, 2020

Cultural Imperialism And The Olympic Games Essays -

Cultural Imperialism And The Olympic Games Cultural Imperialism and the Olympic Games Virtually since their resumption in 1896, every four years the press is filled with complaints about the intrusion of power politics into the Olympic games. David B. Kanin has commented that while we are told that international Olympic system idealizes and promotes fair play and sportsmanship and ameliorates struggle, hatred, and petty jealously through structured competition and international goodwill, the realist is that international sport thrives on the very politics Olympic publicists decry (Kanin 1). Nevertheless, the games are more or less 'political', than anything else. Ninety-five percent of the problems faced by IOC's president Killian involved national and international politics (Senn x). Further, it can be argued that what could be called 'cultural imperialism' has influenced and even shaped the games. Cultural imperialism at times facilitates inclusion of sporting events reflecting a host nations area of expertise or de-emphasizing sports that are popular with nations n ot in political favor. The following report will explore this issue up until the World War II games. The Olympic Games and the Olympic system have become, in some critical ways, actors on the global political stage. Senn proves this point when he states, Rather than being an autonomous institution into which politics creep uninvited, the Games and international sport themselves play a significant role in international politics as they embody conflict and tension (Senn xii). However, others disagree stating that they view sport as a transnational rather than international phenomenon. This suggests the competition brings together non-governmental groups and organizations independently of the governments of the world (Senn xii). This leads to the question of why Americans even got involved in the Olympic Games. Bob Fulton believes that when Pierre de Coubertan was first introducing the revived Games, American athletes and athletic associations were not particularly interested in participation. They often felt that the Games were little more than an historical relic best left forgotten. Appeals to sportsmanship and the potential of the Games to foster understanding among diverse peoples (leading to world peace and harmony) were disregarded (Fulton 52-58). Only when American athletes began to do well in the Olympics did a majority of other athletes and organizations decide that participation has some real benefit. Therefore, it is suggested that political as well as competitive motives fostered American involvement. American involvement in the Games, has had many long lasting effects on the Olympic system. It has been stated that Western sports and ideals have dominated many facets of the Olympics. Ruud Stockvis, a Dutch sociologist, states the popularity of any given sport in any given country depends upon the development of the positions of economic and political power among the nations of the world system (Guttmann 173). The United States is one of the largest Hegemons in the world, therefore, cultural imperialism is dominant in many of their sports and other Western nations. For example, baseball, basketball, American football, lacrosse, are some of the most popular sports all over the world. However, many nations have taken American sports and adopted them to suit their culture (Guttmann 174). For instance, Canadians have taken to a version of gridiron football and even imported American players (Guttmann 175). On the contrary, the United States has taken sports from other countries. Years after baseball became Cuba's national game, jai-lai became popular among Americans (Guttmann 175). Lastly, there have been examples of extreme cultural imperialism in the past. British missionaries had forced peoples of Asia, Africa, and India to play cricket and soccer football against their will. It was an effort to Christianize these native peoples and force western values and culture upon them (Guttmann 177). Proof that the games have become an attraction for showcasing the skills, expertise, and talents of athletes from specific countries (either hosts allowed under the system to add events or powers influential in defining the scope of the games) can be easily demonstrated. Also, certain cultural values have been forced into the Games and its ceremonies. These types of actions are another form of cultural imperialism affecting the Olympics. For example, we can consider the following: ? In 1912, Christian worship was introduced and conducted in the stadium as part of the opening ceremony. It later

Tuesday, March 10, 2020

Definition and Examples of Evaluation Essays

Definition and Examples of Evaluation Essays An  evaluation essay is a  composition that offers value judgments about a particular subject according to a set of criteria. Also called  evaluative writing, evaluative essay or report, and critical evaluation essay. An evaluation essay or report is a type of argument that provides evidence to justify a writers opinions about a subject. Any kind of review is essentially a piece of  evaluative writing, says Allen  S. Goose. This type of writing calls for the critical thinking skills of analysis, synthesis, and evaluation (8 Kinds of Writing, 2001).   Observations Without good reasons for liking or disliking certain things, students can never get beyond being passive receivers of marketing, fickle consumers without a basis for their opinions. Writing evaluation papers asks them to question why they feel the way they do.(Allison D. Smith, et al., Teaching in the Pop Culture Zone: Using Popular Culture in the Composition Classroom. Wadsworth, 2009) How to Evaluate If you are evaluating a piece of writing, then you are going to need to thoroughly read the work. While you read the work, keep in mind the criteria you are using to evaluate. The evaluative aspects may be: grammar, sentence structure, spelling, content, usage of sources, style, or many other things. Other things to consider when evaluating a piece of writing is whether the writing appealed to its target audience. Was there an emotional appeal? Did the author engage the audience, or was the piece lacking something? ...If you are evaluating anything else, use your head. You need to try, use, or test whatever thing you are evaluating. That means you should not evaluate a 2005 Chevrolet Corvette unless you have the $45,000 (or more) to buy one, or the money to rent one. You also need the know-how of driving a car of that power and a base of knowledge of other cars that you have tested to compare it to.(Joe Torres, Rhetoric and Composition Study Guide. Global Media, 2007) Identifying Criteria for an Evaluation Make a list of prominent, widely recognized standards for judging your subject. If you do not know the standards usually used to evaluate your subject, you could do some research. For example, if you are reviewing a film, you could read a few recent film reviews online or in the library, noting the standards that reviewers typically use and the reasons that they assert for liking or disliking a film. If you are evaluating a soccer team or one winning (or losing) game, you could read a book on coaching soccer or talk to an experienced soccer coach to learn about what makes an excellent soccer team or winning game.(Rise B. Axelrod and Charles R. Cooper, Axelrod Coopers Concise Guide to Writing, 4th ed. Bedford/St. Martins, 2006) Ways of Organizing an Evaluation Essay One way to organize an  evaluation essay is  point-by-point: describe one element of the subject and then evaluate it; present the next element and evaluate it; and so on. Comparison/contrast could be an organizing structure as well,  in which you evaluate something by  comparing (or contrasting) it to a known item. Culinary and music reviews often use this strategy.  Chronological organization can be used  for evaluating an event (either current or historical). Sequential organization can be used when describing how something works and evaluating the effectiveness of the process, procedure, or mechanism. Spatial organization can be used for evaluating art  or architecture in which you describe and evaluate one element of the artifact and then move spatially to the next major element to be described and evaluated.(David S. Hogsette,  Writing That Makes Sense: Critical Thinking in College Composition.  Wipf and Stock,  2009)

Saturday, February 22, 2020

Competitve Capability Research Paper Example | Topics and Well Written Essays - 2500 words

Competitve Capability - Research Paper Example Although it is the market leader in retail industry, Wal-Mart now faces several challenges as competition increases and its superstore business model becomes irrelevant (Banjo, 2014). B. The main weaknesses are weak online and e-commerce strategy, the superstore retail model is losing ground among customers, limited global presence and competitiveness and lack of strategic customer relationships. The SWOT analysis, SPACE matrix analysis and BCG matrix provides a glimpse into the internal capabilities of Wal-Mart and the external threats and weaknesses, how to align internal capabilities to external environment and how to leverage a Wal-Mart’s strategic business units (Kozami, 2002). The retail industry in the U.S. continues to have trouble amidst the growing competition, maturing markets and entry of global retailers. Although Wal-Mart retains the market leadership position, because of its large market share and low-cost market leadership position, the growing competition and the increasing international expansion strategies have been a cause of concern even as its superstore model looses ground among retail consumers. The top management at Wal-Mart is therefore considering whether to maintain the same strategies or implement new strategies that would not only hold onto the market share but also drive performance and growth even in future. The first lesson learned from this study is that internal capabilities and strength are very important in determining, implementing and ensuring success of competitive strategies. The SWOT analysis is an effective tool for determining the internal strength and weaknesses and identifying the external opportunities and threats (Markgraf, 2014). An analysis of the external environment using the Porter’s five-factor model suggests that the stiff rivalry in the retail industry remain a key driver for strategic

Thursday, February 6, 2020

Cell City Essay Example | Topics and Well Written Essays - 1500 words

Cell City - Essay Example Cells can be structurally divided into two groups i.e. the prokaryotes and the eukaryotes. The basic difference between these two groups is that eukaryotes contain a nuclear membrane which surrounds the nucleus and the materials embedded in it whereas in prokaryotic cells the genetic material inside the nucleus is not surrounded by a membrane. The cells present in animals and plants are eukaryotic whereas the cells in bacteria, cyanobacteria, and mycoplasmas are prokaryotic. Organelles are part of cells which work together to complete the functions of the cells. As plant and animal cells are eukaryotic this essay would revolve around the eukaryotic cells only. The eukaryotic cells, in other words, have membrane-bounded organelles. Its constituents are the plasma membrane, Endoplasmic Reticulum, Ribosomes, Mitochondria, Golgi Apparatus, Lysosomes, Nucleus, Flagella, Cilia, Cell wall, Chloroplast, and vacuoles. The animal cells and plant cells have a difference of cell wall, vacuoles, and chloroplasts. The cell functions as a city to complete its functions. All the organelles work together just like in a city with collaboration so that the city is clean and everything goes on smoothly. These are the organelles of the cell which function together to produce qualitative results. The cell membrane is a very important structure which forms the outer covering of the cells. Its integrity and normal working are essential for the proper functioning of the human body as well as the carrying out of normal metabolic functions.... The main components of the cell membrane are the lipids and the proteins with the proteins forming a major component of the membrane. Fifty five percent of the cell membrane is constituted by proteins. That is for approximately fifty molecules of lipids, there is one protein molecule present. The proteins have a very important role to play in maintaining the shape of the cell membrane which is crucial for maintaining the form and working of the cell as well. Similarly in cities if these authorities let everyone enter the city then the integrity of the city can be put at stake. Proteins also have the ability to work as pumps for the passage of ions by the process of active transport which works against the normal diffusion gradient. They also act as carriers and work in moving substances by the process of facilitated diffusion which involves the movement of secondary substances in association with proteins for the purpose of transport. Glycolipids and glycoproteins also fulfill the fu nctions of the authorities in the city (1; 2; 7). Cytoplasm Cytoplasm is a fluid like substance inside the cell which has many proteins, electrolytes and glucose. It has different organelles embedded in it which function together to perform the city functions. Cytoplasm in a real city can be referred to as the land where different authorities are working together. When someone builds places on the land then the spaces of the land become hidden to anyone’s view and the same happens with the cytoplasm in which the organelles take the role of the places built in the city (3; 5; 7). Endoplasmic Reticulum The endoplasmic reticulum is a broad vesicular structure which contains of the endoplasmic matrix. Substances